Marketing Strategy and Competitive Positioning pdf ebook


Download 6.59 Mb.
Pdf ko'rish
bet554/576
Sana15.08.2023
Hajmi6.59 Mb.
#1667229
1   ...   550   551   552   553   554   555   556   557   ...   576
Bog'liq
hooley graham et al marketing strategy and competitive posit

Communication Focus, September, 6–8.
Powell, W.W. (1990), ‘Neither market nor hierarchy: Net-
work forms of organisation’, Research in Organisational 
Behavior, 12, 295–336.
Prahalad, C.K. and Hamel, G. (1990), ‘The core compe-
tence of the corporation’, Harvard Business Review
68(3), 79–91.
Prahalad, C.K. and Krishnan, M.S. (2008), The New 
Age of Innovation: Driving Co-Created Value 
Through Global Networks, Maidenhead: McGraw-Hill 
Professional.
Price, B. and Jaffe, D. (2008), The Best Service Is No Ser-
vice: How to Liberate Your Customers From Customer 
Service, Keep them Happy and Control Costs, San Fran-
cisco, CA: Jossey Bass.
Priem, R.L. and Butler, J.E. (2001), ‘Is the resource-based 
theory a useful perspective for strategic management 
research?’, Academy of Management Review, 26(1), 
22–40.
Prokesch, S.E. (1997), ‘Unleashing the power of learning: 
An interview with British Petroleum’s John Browne’, Har-
vard Business Review, 75(5), 146–68.
Punj, G. and Stewart, D.W. (1983), ‘Cluster analysis in mar-
keting research: Review and suggestions for applica-
tions’, Journal of Marketing Research, 20(May), 135–48.
Quinn, J. (2005a), ‘Suppliers turn the screw on Rover’, Daily 
Mail, April 8, p. 89.
Quinn, J. (2005b), ‘Gillette deal to put P&G ahead by a close 
shave’, Daily Mail, January 29, p. 105.
Quinn, J.B. (1992), Intelligent Enterprise, New York: Free 
Press.
Radjou, N. and Prabhu, J. (2015), Frugal Innovation: How 
to do More with Less, London: Profile Books/The 
Economist.
Radjou, N., Prabhu, J. and Ahuja, S. (2012), Jugaad Innova-
tion: Think Frugal, Be Flexible, Generate Breakthrough 
Growth, Chichester: Wiley.
Ramaswami, S., Bharghava, M. and Srivasta, R. (2004), 
Market-Based Assets and Capabilities, Business Pro-
cesses, and Financial Performance, Cambridge, MA: 
Report No. 04-102, Marketing Science Institute.
Rangan, V., Kasturi, L.C. and Karim, S. (2015), ‘The truth 
about CSR’, Harvard Business Review, January–
February, pp. 40–49.
Rankine, K. (1996), ‘Not a happy house’, The Daily Tele-
graph, October 5, B2.
Rappeport, A. (2013), ‘Out for the calorie count’, Financial 
Times, January 26–27, p. 9.
Reed, J. (2008), ‘Electric cars: How plug-in cars picked up 
speed and credibility,’ Financial Times, January 8, p. 11.
Reed, J. (2010), ‘Buyers loath to pay more for electric cars’, 
Financial Times, September 20, p. 24.
Reed, J. (2012), ‘Nissan and Daimler in engine tie-up’, 
Financial Times, January 9, p. 17.
Reed, R. and DeFillippi, R.J. (1990), ‘Causal ambiguity
barriers to imitation and sustainable competitive advan-
tage’, Academy of Management Review, 15, 88–102.
Reichheld, F. (1993), ‘Loyalty-based management’, Harvard 
Business Review, 71(2), 64–73.
Reichheld, F. and Sasser, W.E. (1990), ‘Zero defections: 
Perfecting customer retention and recovery’, Harvard 
Business Review, 68(5), 105–11.


563
REFERENCES
Ries, A. and Trout, J. (1982), Positioning: The Battle for Your 
Mind, New York: McGraw-Hill.
Ries, A. and Trout, J. (2001), Positioning: The Battle for Your 
Mind, 2nd edn, New York: McGraw-Hill.
Ries, A. and Trout, J. (1986), Marketing Warfare, New York: 
McGraw-Hill.
Rigby, D.K., Reichheld, F.F. and Schafter, P. (2002), ‘Avoid 
the four perils of CRM,’ Harvard Business Review
February, 101–9.
Rigby, E. (2008), ‘Shoppers fill baskets with cheaper food’, 

Download 6.59 Mb.

Do'stlaringiz bilan baham:
1   ...   550   551   552   553   554   555   556   557   ...   576




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©fayllar.org 2024
ma'muriyatiga murojaat qiling