Namangan davlat universiteti n. Sotvoldiyev biznesni tadqiq etish

Biznesni tadqiq etish usullari 
149 
MAVZUGA OID ADABIYoTLAR, JURNALLAR VA INTERNET 
TARMOG’IDAN OLINGAN TARQATMA MATERIALLAR 
 
1. “The Marketing Performance Advantage” (www.marketingperformanceadvantage
.com),Rich Schreuer, SVP, Chadwick Martin Bailey, Inc.; CMG Partners
2. Getting Started Using Marketing Metrics White Paper by Dr. Roger J. Best 
2. “Making the Perfect Marketer,” P. Hyde, E. Landry, A. Tipping, Strategy + Busine
ss, Winter 2004.
3. “Why Managing by Facts Works,” Strategy + BusinessSpring 2006). Jeffrey Pfeffe
r, and Robert Sutton 
4. Marketing Metrics byPaul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein, (Wh
arton School Publishing, 2007) and related website www.NPVMarketing.com.
5. Marketing Metrics Handbook, Roger Best, (www.marketingmetricshandbook.com
)
6. Marketing Performance Tools, Roger Best (www.rogerjbest.com)
7. Market‐Based Management 
by Roger Best, 5th 
edition, (Pearson Publishing, 2008). 
MAQOLALAR 
Consumer dominant value creation: A theoretical response to the recent call for a 
consumer dominant logic for marketing 
Author(s): 
Thomas Boysen Anker (University of Glasgow, Glasgow, United Kingdom) 
Leigh Sparks (Institute for Retail Studies, University of Stirling, Stirling, UK) 
Luiz Moutinho (Glasgow University, Glasgow, United Kingdom) 
Christian Grönroos (Department of Marketing, CERS – Centre for Relationship 
Marketing and Service Management, Hanken School of Economics, Helsinki, 
Finland) 
Citation:
Thomas Boysen Anker , Leigh Sparks , Luiz Moutinho , Christian Grönroos , (2015) 
"Consumer dominant value creation: A theoretical response to the recent call for a 
consumer dominant logic for marketing", European Journal of Marketing, Vol. 49 
Iss: 3/4, pp.532 - 560 
DOI 
http://dx.doi.org/10.1108/EJM-09-2013-0518
 
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Abstract: 

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