Lesson 6 Project Aims Learning outcomes Vocabulary and structure Required equipment Educational: - to learn that diff erent advertising
methods need diff erent types of
advertising methodology;
- to understand the detailed
planning that needs to take place
before a product can be launched
Developing: - to enable pupils to talk about
advertisement methods;
- to enable pupils to write up/
design adverts and plan how they
are going to promote the product
Socio-cultural: - to raise awareness of how
advertising infl uences the way we
shop
By the end of the
lesson, pupils
will be able to
write up/design
and present their
adverts.
Recycling the words related to the topic Textbook;
the DVD of
the book
Homework checking. 5 min Activity 1 Work in a group of 4. You are going to design an advert for a new product. Complete the planning. 5 min Objective: to consolidate understanding of how advertising infl uences the way we shop STEP 1: Get the pupils into groups of 4 to develop their projects.
STEP 2: Say: “You’re going to design an advert for a new product”.
STEP 3: Say: “Read and complete the planning steps”.
