Самостоятельная работа по предмету «Английский язык»

TASK 19.2 Make collocations by matching a word from each column.

1..	brand	Identity
2.	convenience	Store
3.	direct	Mail
4.	distribution	Channel
5.	in-store	Display
6.	press	Release
7.	product	Placement
8.	public	Relations

TASK 19.3 Complete the text with the phrases in the box.

inbound logistics outbound logistics materials handling  retail outlets warehouses customer returns end user  ex-works fob (free on board) cif (cost, insurance, freight)

The process of planning and controlling the physical flow of materials in the supply chain is called logistics. There are four stages. First, ¹ ​inbound logistics​
is concerned with bringing raw materials, packaging, etc from suppliers to producers. Second,² material handling is the movement of goods within
a warehouse, from the warehouse to the factory floor, and from the factory floor to the various workstations. Third, ³ outbound logistics  manages the flow of finished
products through intermediaries to the final consumer. Finally, reverse logistics involves bringing goods back to the premises of the original manufacturer because of defects or other ⁴  customer returns.
The whole process is a shared responsibility between marketing and operations, but clearly marketing is more concerned with those areas that impact directly on wholesalers, retailers and the ⁵ end user.
A key issue in logistics is choosing the right means of transport. Options include rail, road (using trucks with trailers), ships and air. Combinations of these are common.
Another key area of logistics is the storage function. Marketers must have goods available in ⁶ warehouses all over the country, ready to restock
⁷ retail outlets  or be delivered to customers when ordered.
If import and export are involved, then there is an important issue: who pays for which parts of the transportation? Contracts have to specify this clearly, and use Incoterms (international commercial terms) to do so. There are many Incoterms, but the most common are:
⁸ ex-works- the buyer picks up the goods at the seller’s premises and arranges all the transport and insurance.
⁹  fob the seller delivers the goodsonto a ship at a named port; from here all responsibility (including the sea journey) passes to the buyer.
¹⁰cif- the seller has responsibility to a named port of destination, and so pays for the cost and risk of the sea journey as well.


TASK 19.4 Write down the passive form of the verbs. Use the tense in brackets.
Passive Voice – Exercise
1. Paul will send to prison. (Future tense)
2. My brother has just beaten in the race. (Present perfect)
3. He told to wait outside. (Past tense)
4. I didn’t pay for the work. (Past tense)
5. Policemen often asks the way. (Present tense)
6. Their lawn cuts (cut) once a week. (Present tense)
7. We will ask by the police. (Future tense)
8. The towels didn’t use.(Past tense)
9. The jewels haven’t sold so far. (Present perfect)