“silk road” international university of tourism and cultural heritage

2.3.
Providing, maintaining absolute cleanliness, hygiene - Initial impression counts for a great deal and plenty of hotel guests get an instant sense for the norms in a hotel from their first visit to the hotel washroom. The demand for cleanliness shouldn't be a surprise, especially within the hotel industry. In fact, cleanliness and hygiene is ranked as number one precedence for choosing and recommending hotels post stay. Most of the hotel guests would happily give up on complimentary luxuries and technology, such as wi- fi accessetc., than to stay in a dirtiest room of the hotel. Effective housekeeping teams are veritably critical for brand reputation management and to drive fidelity amongst hotel guests. They have to be sure that the rooms for guests have clean, odour-free,eco-friendly and spacious conditions. This would help to drive further visitors to the hotels. As hospitality businesses works 24/7 and slow times in which staff can conduct some minor cleaning is never guaranteed; a lot of companies choose to hire a professional cleaning service. This is the best way to insure that all the requirements are met and it does n‘t mean you have to take valuable time out of your day to apply the fact that everything is completed[ CITATION Joh00 \l 1033 ].
2.4.
Providing and maintaining excellent and exceptional norms of guest service- Every hotel guest expects good customer service, but today's hoteliers must surpass expectances, being commodity further than just good, and there's a need to be excellent. The hotel is judged by the quality of the services provided. Highly qualified and attentive staff, individual approach, respect and the ability to make a guest's stay as comfortable and relaxing as possible - all this is equally important for success. If hotels can provide such an additional level of service, they can increase brand loyalty and repeat the order. The phrase "The customer is always right" may have been coined in the retail sector, but it is very relevant for the hotel sector. In order to win a permanent business and ensure long-term growth, hotels must develop a deep understanding of the types of customers they want to attract and provide services and amenities that meet the needs of their target customer base. Currently, there is a growing demand for the involvement of data processing specialists in the hospitality industry to get an idea of the hotel guests — their likes, dislikes and interests, in order to provide unexpected and highly appreciated personal touches during the guest's stay[ CITATION Lar00 \l 1033 ].