Summary What is Augmented Reality, and what can it do for my brand? The Always-On ar approach Poke House Burger King Burberry Gucci Andrea Crespi Artrust Amazon Netflix and Snapchat Mielizia VisionOttica 1

AR is becoming more and more a continuity tool in digital marketing, in the 
same way as social media marketing or email marketing, and can be used for 
different purposes, such as lead generation, brand awareness, new launches, 
drive to store and so on.
Thanks to the WebAR approach that only needs a link to share great content off- 
and online, Aryel allows agencies and marketers to spread content throughout 
the funnel. For example, the link to a WebAR campaign can be shared offline 
on packaging with a QR code, embedded in an existing website or eCommerce, 
added to a newsletter, and shared on social media.
With AR, companies and businesses can unleash their creativity to create the 
most diverse experiences, customizing them with their brand assets, among 
all the steps of their marketing funnel:
• Awareness: this is the first step, and marketers usually reach a vast audience 
with advertising and social media sponsored posts; the competition bar is 
set very high, and it might be hard to stand out. That’s why WebAR can help 
differentiate a brand with a WOW effect that attracts cold users and gently 
accompanies them to the next funnel step.
• Interest: here comes more targeted content; it usually starts with a newsletter 
that talks more in-depth about a service or a product. With Aryel, it’s easy to add 
a Product Visualization in AR directly in an email or embed it in an eCommerce!
• Consideration: to the end of the nurture phase, WebAR can help engage the 
audience with gamification experiences, face filters, etc.
• Intent & Evaluation: it’s time to give users a little boost with virtual try-on and 
everything that can help them feel the brand closer and authentic.
• Purchase: once the sales transaction is complete, Aryel can make the post-
sales more engaging with augmented packaging or filters to encourage users 
to share their purchases online.

---

7
Top 10 Augmented Reality Cases in Marketing