Users can interact with the Mielizia 3D mascot bee that will take flight on the
screen; thanks to Aryel’s WebAR, immersive storytelling of the brand will begin.
Through a simple and intuitive
menu viewable by swipe up, users can then
access engaging multimedia and interactive content, learning about the
history and supply chain of the products through motion graphic videos,
valuable insights into the varieties of honey supported by intuitive infographics,
and following the path of the jar of honey by simply
entering the lot code and
discovering video-recipes.
With this project in WebAR, Mielizia
innovated the packaging industry
and entered the future of digital marketing,
engaging with customers and
understanding their tastes and needs better than ever before.
16
Top 10 Augmented Reality Cases in Marketing
VisionOttica
Gamification for Lead Generation &
Drive to store
12.0
VisionOttica, a glocal optician brand with over 300 optical centers in Italy, used
WebAR to share an original and innovative game in partnership with Aryel.
The goal was
to attract more customers to their centers, engage users,
and increase followers and interactions with the official Instagram page of
VisionOttica, leveraging gamification assets and a phygital approach.
Thanks to the innovative
use of AR technology,
the brand has been able to
merge the physical world of retail with the digital one, engaging the customers
in a modern and fun way, and offering an omnichannel experience,
perfectly
integrated among all the different touch-points of the VisionOttica brand.
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