Summary What is Augmented Reality, and what can it do for my brand? The Always-On ar approach Poke House Burger King Burberry Gucci Andrea Crespi Artrust Amazon Netflix and Snapchat Mielizia VisionOttica 1

campaign, encouraging fans to “set fire” to its rivals out of home advertising, 
thanks to a mobile app feature that sets competitor billboards to flames in 
Augmented Reality.
The Burn That Ad campaign uses AR technology to entice the brand’s app 
users in Brazil by burning up the competitor’s ads to anyone who points their 
smartphone towards them, following it with a BK adv. When the flames burn 
away, on the screen appears a message that tells users they’ve received a free 
Whopper to be collected at the nearest Burger King restaurant.
The promo was created exclusively for the Brazilian market to promote using 
the Burger King Express, a digital tech tool allowing customers to pre-order 
and avoid lines.
The strategy allows Burger King to turn the media investments of its main 
competitors (including conventional media such as billboards, magazine ads, 
discount coupons, and others) into advertising, boosting brand awareness.

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Top 10 Augmented Reality Cases in Marketing
Burberry
Gamification for Drive to Store
5.0
The British luxury brand Burberry used Augmented Reality to launch a pop-up 
experience in Harrods on the occasion of the launch of its new Olympia bag. 
Using a QR code found in-store, customers can watch the Elphis statue walk 
around in their surroundings, take a photo or video to share with friends, and 
draw luxury consumers back into physical stores after the pandemic. The 
experience is the latest in a series of activations exploring the relationship 
between physical and digital experiences to create new concepts for 
Burberry’s community and enhance the in-store experience.
Accessible via a dedicated QR code, visitors will be able to place an animated