Summary What is Augmented Reality, and what can it do for my brand? The Always-On ar approach Poke House Burger King Burberry Gucci Andrea Crespi Artrust Amazon Netflix and Snapchat Mielizia VisionOttica 1

and the AR shoes will appear. From here, shoppers can also take a photo of 
their virtual try-on experience by tapping the “Share” icon. This lets them post 
the pic on their social media.

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14
Top 10 Augmented Reality Cases in Marketing
Netflix and Snapchat
Face Filters for Customer Engagement
10.0
Netflix teamed up with Snapchat to launch a 3D world lens, compatible with 
iPhone 6S and above, that promoted the release of the shows in the second 
season. 
In this experience, users wander through a portal into Joyce Byers’s living 
room, where they can tap different elements to unlock exclusive content. Plus, 
Netflix created a face filter where users get Eleven’s signature nosebleed in 
collaboration with the Snapchat platform.
Augmented Reality filters have also been used to promote the third season of 
the popular Netflix show, launching the first-ever Stranger Things AR trailer. 
The trailer lets users experience the show in the most immersive way, directly 
from the Stranger Things 3 official trailer on Youtube mobile app.
When viewers play on the official trailer on Youtube mobile app, they can see a 
‘try now’ option that immerses them in the show. Then, an AR experience will 
launch with the Stranger Things title and animated signature fireworks in the 
background. Again, users can take a picture of the experience to share on their 
social media.

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15
Top 10 Augmented Reality Cases in Marketing
Mielizia
Augmented Packaging for Brand Storytelling
11.0
Mielizia uses Augmented Reality to share a unique and engaging shopping 
experience and to offer detailed content on the supply chain, beekeepers, 
honey, and curiosities about the world of bees. 
The launch of this marketing strategy will project into the future of digital 
marketing their packaging, thanks to the integration of Aryel’s WebAR.