Ticket 1 Enterprises (firms) field of activity and its main characteristics

3. Market and products.
A market is a place where buyers and sellers can meet to facilitate the exchange or transaction of goods and services. A market transaction may involve goods, services, information, currency, or any combination of these that pass from one party to another. In short, markets are arenas in which buyers and sellers can gather and interact.Commodityit all, that must satisfy a necessity and it is offered to the market with thepurpose of bringing in of attention, acquisition, use or consumption.As a transmitter functionally useful property, a commodity can be considered from the general, extended and concrete positions:
¨ The Generalized product is a purpose for the sake of satisfaction of which a client carries out a purchase.
¨ The Actual product is the generalized product in concrete form (taking into account a color, quality, design, packing and others like that).
¨ The Extended product is the generalized and actual product,
which are complemented services and privileges for a client.
TYPES OF MARKETOligopolyA market structure inwhich a small numberof rival companiesdominate the industry,at least one of which,the leading firm(s),produces a significantportion of theindustry's total output.MonopsonyA market situationin which there isonly one buyer or agroup of buyersmaking jointdecisions.MonopolyA market in whichthere is only oneseller (or a groupof sellers makingjoint decisions) ofcertain goods.Natural MonopolyAn industry where the most effectiveproducer is a monopoly which is usuallyconnected with special natural conditions.


Ticket7
1. Internal planning at an enterprise (firm): regulation of production and implementation of product sales. An internal business plan keeps your team in sync with your business strategy, sets financial goals and budgets, and helps you track business performance so you can manage your business better. It’s a document that can easily be distributed across multiple communications channels, encourages employee engagement, and leans into uncovering issues and competitive advantages for your business.To simplify the planning process, I recommend using a growth planning method to create an internal business plan. This method focuses on creating simpler, shorter business plans that are designed to function as internal communications plans. A sales strategy is a plan, a tool or a tactic you or your sales team can use with the goal of improving sales. Strategies set out clear objectives and provide a guide for you or your sales team to follow. These strategies might focus on creating a sales pitch, reaching more customers or might simply be a demonstration of your product to each customer. Sales strategies guide the sales process and help teams to meet their targets.A salesperson can make use of several strategies when pitching to customers, businesses or companies and each helps convince potential buyers to purchase what you're selling.There are a range of strategies you can use, including how you will:

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  keep existing customers (e.g. a customer rewards program)
  

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  attract new customers (e.g. marketing and advertising)
  
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  sell more to existing customers (e.g. up-sell).
  

Strategies help your salespeople reach realistic sales targets and are often based on your marketing strategy.You can also help your sales staff achieve their targets by generating qualified leads and brand awareness from your marketing activities.