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M U N D A R IJA
KIRISH........................................................................................................................................ 5
I-BOB. Marketing va uning rivojlanishidagi asosiy bosqichlar............................................ 8
1.1. Marketing tushunchasi va uning mohiyati......................................................................... 8
1.2. Marketingning asosiy rivojlanish bosqichlari.................................................................. 11
1.3. Marketing nazariyasi konsepsiyasi va uning evolyutsiyasi..............................................14
1.4. Marketing elementlari tarkibi va marketing-miks tushunchasi....................................20
Qisqa xulosalar...........................................................................................................................21
Nazorat va muhokama uchun savollar.................................................................................... 22
Asosiy adabiyotlar.....................................................................................................................2 2
II BOB. Marketing tamoyillari, vazifalari, funksiyalari va turiari....................................23
2.1. Marketingning asosiy tamoyillari..................................................................................... 23
2.2. Marketing funksiyalari va uning faoliyati mazmuni........................................................24
2.3.Marketingning vazifalari....................................................................................................25
2.4..Talabning holati va rivojlanishiga ko’ra marketing turlari................................................28
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