4.4.Marketingni tashqi va ichki sohasi, ulaming o ’zaro bog’liqligi ....................................49
Qisqa xulosalar...........................................................................................................................50
Nazorat va muhokama uchun savollar.................................................................................... 51
Asosiy adabiyotlar.................................................................................................................... 51
V.BOB. Marketing dasturi..................................................................................................... 52
5.1. Marketing dasturi haqida tushuncha.................................................................................52
5.2. Maqsadli dastur yondoshishi - marketing dasturining uslubiy asosidir......................54
5.3. Marketing dasturini ishlab chiqish ketma-ketligi va asosiy bo’limlari......................... 58
Qisqa xulosalar........................................................................................................................... 62
Nazorat va muhokama uchun savollar.................................................................................... 62
Asosiy adabiyotlar.....................................................................................................................63
VI BOB. Strategik va taktik rejalashtirish, marketing nazorati.........................................64
6.1. Marketingda strategiyalashtirishning maqsadi va vazifalari...............................................64
6.2.Taktik rejalashtirishning roli va o ’m i.................................................................................67
6.3.Marketing nazorati va uning turlari..................................................................................68
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