Part VII. Market researching and forecasting...................................................................... 72
www.ziyouz.com kutubxonasi
7.1. The concept of market conjuncture...................................................................................72
7.2. Condition of market conjuncture, showings o f future development and methods of
evaluating.................................................................................................................................. 73
7.3. Forecasting the conjuncture............................................................................................... 75
7.4. Methods of forecasting the market conjuncture............................................................... 77
Brief conclusions........................................................................................................................ 78
Questions for control & discussion...........................................................................................79
Main literature...........................................................................................................................79
Part V lll. Market segmentation and types of buyers.......................................................... 80
8.1. The concept of segmentation and its significance.......................................................... 80
8.2. Characteristics of market segmentation............................................................................ 81
8.3. Types of market segmentation............................................................................................84
8.4.Main principles of market segmentation. Choosing the purposed market segments.... 86
Do'stlaringiz bilan baham: |
