Toshkent davlat iqtisodiyot untversiteti m. S. Qosimova, M. A. Yusupov

Main literature............................................................................................................................ 51
Part V. Marketing plan............................................................................................................ 52
5.1. The concept of marketing plan........................................................................................... 52
5.2. Purposeful planning approach is methodological base of marketing plan...........................54
5.3. The consecution of making up a marketing plan and its main chapters........................ 58
Brief conclusions......................................................................................................................... 62
Questions for control & discussion............................................................................................62
Main literature............................................................................................................................63
Part VI. Strategic and tactic planning, marketing monitoring.............................................64
6.1. Purpose and goals of strategic planning in marketing......................................................64
6.2. The role of tactic planning.................................................................................................. 67
6.3. Marketing monitoring and its types.................................................................................... 68
Brief conclusions......................................................................................................................... 70
Questions for control & discussion............................................................................................71
Main literature............................................................................................................................71