1.1 The concept o f marketing and its essence..........................................................................8
1.2. The main stages of marketing development.......................................................................11
1.3. The conception of marketing theory and its evolution.....................................................14
1.4. Composition of marketing elements and the concept of marketing-mix...................... 20
Brief conclusions.........................................................................................................................21
Questions for control & discussion......................................................................................... 22
Main literature.............................................................................................................................22
Part II. Marketing principles, goals, functions and types...................................................23
2.1.The main principles of marketing.....................................................................................23
2.2..Marketing functions and significance of its activity......................................................... 24
2.3. Marketing goals.................................................................................................................... 25
2.4. Condition of demand and marketing types according to its development....................28
Brief conclusions.........................................................................................................................31
Questions for control & discussion.......................................................................................... 31
Main literature............................................................................................................................31
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