Toshkent davlat iqtisodiyot untversiteti m. S. Qosimova, M. A. Yusupov

XII BOB. Kommunikatsiya siyosati..................................................................................... 125
12.1. Talabni shakllantirish va sotishni rag’batlantirishning mohiyati .............................. 125
12.2. Xaridorlarga va sotuvchilarga ta’sir etish uslublari........................................................ 130
12.3. Kommunikatsiya siyosatining mohiyati, mazmuni va maqsadlari.............................. 132
12.4.Marketing kommunikatsiyasi kompleksi va unda reklamaning o ’m i......................... 136
Qisqa xulosalar......................................................................................................................... 139
Nazorat va muhokama uchun savollari................................................................................ 140
Asosiy adabiyotlar................................................................................................................... 140
“Marketing” fanidan yangi pedagogik texnologiyani qo’llash bo’yicha uslubiy ko’rsatma.... 141
Izohli lug’a t ............................................................................................................................. 152
Adabiyotlar ro’yx a ti............................................................................................................... 168
Mundarija................................................................................................................................. 172
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C O N T E N T S
Introduction.......................................... ......................................................................................5
Part I. Marketing and the main stages of its development..................................................8