Part III. Providing marketing activities with information...................................................32
3.1. Information is the base of marketing. Information system............................................. 32
3.2. Types of information and their classification................................................................... 35
3.3. Methods of collecting information.....................................................................................38
3.4. Analyzing and remaking of gathered information............................................................ 42
Brief conclusions.........................................................................................................................42
Questions for control & discussion.......................................................................................... 43
Main literature............................................................................................................................43
Part IV. Structured composition of marketing and its management...................................44
4.1. The concept of marketing and branch marketings.......................................................... 44
4.2. Macro marketing and micromarketing.............................................................................. 46
4.3. Marketing management......................................................................................................48
4.4. External and internal spheres of marketing, their intercommunication....................... 49
Brief conclusions......................................................................................................................... 50
Questions for control & discussion.......................................................................................... 51
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