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Use an appropriate phrase from the text to complete each sentence


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self study for 4 th course students (2) (3) (3)

3.2 Use an appropriate phrase from the text to complete each sentence:
1.Banks need to be fully aware of their customers’………………….. . 2. Silicon Valley is full of ………………………….. . 3. Many companies are now organized along ………………………, in which each division is responsible for a group of products. 4. A matrix organization groups people into …………………….. . 5. Some companies are divided into different ………………………….., often also called profit centres. 6. A multinational company will often have a number of ………………, in charge of activities in different parts of the world
Task 4
4.1 Complete the text with the phrases in the box.


inbound logistics outbound logistics materials handling
retail outlets warehouses customer returns end user
ex-works fob (free on board) cif (cost, insurance, freight)

The process of planning and controlling the physical flow of materials in the supply chain is called logistics. There are four stages. First, 1 inbound logistics


is concerned with bringing raw materials, packaging, etc from suppliers to producers. Second,2_________________ is the movement of goods within
a warehouse, from the warehouse to the factory floor, and from the factory floor to the various workstations. Third, 3_______________ manages the flow of finished
products through intermediaries to the final consumer. Finally, reverse logistics involves bringing goods back to the premises of the original manufacturer because of defects or other 4__________________.
The whole process is a shared responsibility between marketing and operations, but clearly marketing is more concerned with those areas that impact directly on wholesalers, retailers and the 5________________.
A key issue in logistics is choosing the right means of transport. Options include rail, road (using trucks with trailers), ships and air. Combinations of these are common.
Another key area of logistics is the storage function. Marketers must have goods available in 6 ______________ all over the country, ready to restock
7 ______________ or be delivered to customers when ordered.
If import and export are involved, then there is an important issue: who pays for which parts of the transportation? Contracts have to specify this clearly, and use Incoterms (international commercial terms) to do so. There are many Incoterms, but the most common are:
8_________________- the buyer picks up the goods at the seller’s premises and arranges all the transport and insurance.
9 _________________- the seller delivers the goods onto a ship at a named port; from here all responsibility (including the sea journey) passes to the buyer.
10 ___________________- the seller has responsibility to a named port of destination, and so pays for the cost and risk of the sea journey as well.



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