У ЗБЕКИ СТОН РЕСП УБЛИКАСИ
О ЛИЙ ВА УРТА МАХСУС
ТАЪЛИМ ВАЗИРЛИГИ
С. С. РУЛОМОВ
МАРКЕТИНГ
АСОСЛАРИ
Иьутисодиёт йуналишидаги Олий ук;ув юртлараро
илмий-услубий Кенгаш томонидан щ у в кулланма
сифатида тавсия этилган
«ШАРК. » Н А Ш Р И Ё Т - М А Т Б А А
А К Ц И Я Д О Р Л И К К О М П А Н И Я С И
Б ОШ Т А Х Р И Р И Я Т И
Т О Ш К Е Н Т - 2002
Т а к, р и з ч и л а р: и.ф.д., проф.
А. Абдурауимов (ТошДАУ).
и.ф.д., проф.
III Холмуминов (ТошДИУ).
PRINCIPLES OF MARKETING: S. Gulyamov, - Tashkent,
TashSAU, 2002.
In given work the most im portant questions one o f main those
marketing are considered.
The structure
o f the present manual, included in cycle o f abstracts of
lestures on bases o f marketing, is constructed in such a m anner that
besides information (lecture)
material in i, i control questions, problems,
tests, business games,
situations and cause study, as well as slides are
contained.
The independent study by the students control questions, as well as
decision o f problems and improvem ent o f the
control tests will allow
them it is better to realize a material o f a rate o f marketing. The slides can
be recom mended not only for use by the teachers as the evident allowance,
but also for the students — for the best storing and mastering o f materials
o f lectures.
The manual is developed pursuant to
the educational program for
high scools on asubject «Principles o f marketing» and it is recom m ended
for the teachers and students o f Hight school educational establishments,
studying rate o f marketing, as well as for
a wide range o f the readers,
interested by questions o f market economy. In producing this manual took
