USAID.GOV ASSESSMENT OF REGIONAL AGRI-LOGISTICS CENTERS IN UZBEKISTAN |
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ANNEX 1C: CASE STUDY: FRESHPOINT, SOUTH FLORIDA (USA)
OVERVIEW:
Founded in 1987 as A One A Produce and Dairy, FreshPoint (a Sysco company) South Florida
serves the
region with the finest quality products, and the most reliable service available. FreshPoint assets include
the following:
• 170,000 square-foot facility.
• Refrigerated loading and receiving dock.
• New refrigerated delivery fleet with approximately 70 straight trucks and 28 tractor/trailers.
• Constant GPS tracking through XRS tablet system within the truck.
• Customized distribution programs to meet special needs.
• Internet ordering through myFreshPoint.com.
WHY SELECTED FOR CASE STUDY:
FreshPoint was selected because it is a multi-functional, aggregation/distribution center that featured a
variety of logistics and value-added services in one facility, similar to the “one-stop shop” concept
envisioned for the ALCs in Uzbekistan.
DESCRIPTION OF THE ACTIVITY:
FreshPoint South Florida contained eight divisions (wholesale, retail, export, cruise ship provisioning,
value-added, tomato repacking, ripening and organic) under one roof.
Other distribution facilities of broad liners (e.g., numerous Sysco Foodservice and Kraft Foodservice
facilities) were routinely visited to gain much of the below experience.
WHAT MADE IT SUCCESSFUL:
FreshPoint succeeded based on the management team’s keen attention to details. These details are
listed below in the Key Takeaways Section.
The company had exceptionally insightful leaders, who knew how all the divisions and function fit
together and directed the employees to implement the vision.
KEY TAKEAWAYS FROM AN “INSIDER” FOR THE GOU
Below are specific examples of how an aggregation center/distribution center can work:
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