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Semi-Structured interview
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Effective strategies for optimizing the services marketing of Shahrazad restaurant OY
3.3.2 Semi-Structured interview
In-depth interviews are the most common source of data collection in quantitative methods. The interviews are a valuable technique to collect data as answers given by interviewees inform the developing conversation and interviewers have the freedom to prompt more information in case of interesting things or novel arises (Daymon et al. 2011, 220-221). Semi-structured interview or focused interview is often used qualitative research, the questions are including an interview guide that allows researchers more focused on covering the issues and specific topics, also interviewees have opportunities to respond questions flexible not follow exactly the outlined schedule (Daymon et al. 2011, 220-221: Bryman et al. 2015, 481). Boris et al. (2011, 258) point out, that researcher schedule interviews with people who possess relevant information with practical structure (open questions) in order to enable a researcher dig deeper into mind of the respondents for collecting information, the purpose of semi-structured interviews is that researcher requires to know the respondent ’s perspective on a 35 certain event and issues, which could confirm insights and information of researcher or conforming views of interviewees with other views. According to (Daymon et al. 2011, 223, 284), interview could be formal and informal, where informal or face-to-face interview could be carried out in spontaneous and flexible at variety of situations in home, at work, which could be developed the understanding and collaborative explanation form the past, experiences, and feelings of participants, informal interview allows a researcher to be flexible choices of different wording, and sequence question among the interviewees. Daymon et al. (2011, 223) in the recent paper found that during a conversation of an interview, the researcher should possess some of the social skills to prompts and probing questions which enable a research to reduce ambiguity both for a researcher and interviewees. Therefore, the researcher has allowed the interviewees to be flexible to answer the interview’ question, as the researcher was less concerning the question presented rather than more appreciate the variety in the responses of the interviewees (Daymon et al., 2011, 223). The semi-structured interview was conducted in the flexible and informal manner between the researcher and (management and staffs). The schedule of interview organized between the researcher and the commissioner and agreed upon the available free time of the staff members and management in the restaurant. The interview questions were interviewed face-to-face with open questions, and sketching in the English language, since the most of the interviewees are foreigners and their English proficiency is better than the Finnish language. The researcher has conducted the interview with high ethical standards by ensuring the right of involved employees are not infringed to researcher’s action and promising confidentiality that the sufficient information from the staffs could not be identified by the management (Boris et al., 2011, 264). 36 The interviews dates and setting timeline have agreed with management and the staffs’ members. The collected data of interviews has been assembled from six participants (n=6) of the staff members and one of the management members, in total the responding of seven (n=7) interviewees. The length of the interviews was varied depending on the participant’ interest and availability. Generally, the time consumed of each interview was proximate 30 minutes and took for three days from the researcher. Download 1.33 Mb. Do'stlaringiz bilan baham: |
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