Author (authors)
Assessment of customers’ expectations and perception of products’
Download 1.33 Mb. Pdf ko'rish
|
Effective strategies for optimizing the services marketing of Shahrazad restaurant OY
4.7
Assessment of customers’ expectations and perception of products’ diversity. The average rating of the products ’ diversity by the restaurant was implemented based on what custom ers’ expectations and experience. The Likert scale was used to measure the mean score of customers ’ experience and expectation in five scales as presented in the second part of the survey question (see Appendix 1) ranging from very poor or totally disagree to very good or totally agree scale. Table (7, 8) below present the distinction percentage of respondents according to product s’ diversity (food, and drinks) in the restaurant. As the percentage results of customers ’ expectation of products assortment present that majority of the respondents have been responded with the agreed scale in products’ diversity of the restaurant of (52.9%), which follows by the second largest scored of the clients who answered with the totally agreed scale toward the variety of the products that indicates for (29.4 %). The group of respondents who expressed their expectations in the neutral scale is measured by (13.7) percentage. Meanwhile, the smallest scored of customers who have responded in the disagreed scale with the current output assortment at the restaurant estimates by (3.9) %. As Table 7 below shows that there is no responding of customers who evaluated the product variety within the totally disagree weight. When it compares with customer experience of the products ’ variety as shown below in Table 8, the highest number of customers have experienced within the agree scale on a percentage of (49.0) which was clearly lower than what they 56 expected in the same scale. The second largest scored of customers who have rated their experience with the neutral weight was of (33.3) % of the total respondents which has an obvious considerable difference with what they expected in the same neutral scale. The rating percentage of what the customers perceived of products’ diversity for the two scales (totally agree and disagree) were estimated by a percentage of (13) and (3.9) respectively. In contrast with the totally disagree scale with what customers experienced that there are no respondents of this scale in the same trend of what they expected. All in all, the result presents the majority of customers are satisfied with food and drinks varieties that provided by the restaurant in a prospect of the rating of their expectations and perceptions. Table 7. customer Expectations of products ’ diversity (N=51). Download 1.33 Mb. Do'stlaringiz bilan baham: |
Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©fayllar.org 2024
ma'muriyatiga murojaat qiling
ma'muriyatiga murojaat qiling