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Effective strategies for optimizing the services marketing of Shahrazad restaurant OY
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- Valid Frequency Percent Cumulative percent
Valid
Frequency Percent Cumulative percent Very Cheap 0 0 0 Cheap 2 3.9 3.9 Moderate 7 13.7 17.6 Expensive 29 56.9 74.5 Very expensive 13 25.5 100.0 Total 51 100.0 To compare with the other group of customers who were ranked the products ’ price by the restaurant based on fairly or moderate scale, as estimated the percentages of customers’ expectation and experience of (13.7) (35.3) respectively. Table (9,10) show t hat similarity of the rating of customers’ expectation and perception in the cheap scale was (3.9) %. 58 It is clear from both tables that neither of customers’ expectations nor experience have responded in the scale of very cheap according to the product price. Table 10. customer experienced of product s’ value (N=51). Valid Frequency Percent Cumulative percent Very Cheap 0 0 0 Cheap 2 3.9 3.9 Moderate 18 35.3 39.2 Expensive 23 45.1 84.3 Very expensive 8 15.7 100.0 Total 51 100.0 To sum up, could we conclude that the most of the customers thought that food and drinks price which served by Shahrazad restaurant is expensive and they are willing to pay more unless they receive a good product quality 4.9 Customers’ views and feedback of overall service quality The survey question in part 2 has been assessed the overall service quality of the restaurant from collecting the customers’ views and feedback based on two scales: YES or NO (see question 1 in second part from Appendix 1). The respondents expressed their opinions and feedback in order to help the company to determine the weak point of its service quality. Figure 17 and Table 11 below show the percentage and number of the respondents toward overall satisfaction with service quality at the restaurant. As can be seen from Table 11 and figure 17 that the majority of customers respond to positively in (Yes) scale with the percentage of (80,4) which mean that they are totally satisfied with the overall service quality. Whilst the rest number of customers who answered (No) scale, they reacted negatively or totally dissatisfied with the overall service quality is equal to (19,6) %. 59 The customers who respond negatively have expressed their reason and opinions within details specifications regarding their dissatisfaction. Table 11 . Customers’ views of overall service quality (N=51). Download 1.33 Mb. Do'stlaringiz bilan baham: |
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