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Discussion result from employees and management


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Effective strategies for optimizing the services marketing of Shahrazad restaurant OY

4.12 Discussion result from employees and management 
The researcher has mentioned in the methodology part in collected and 
analyzed data of the mixed methods that the quantitative approach has utilized 
by employing a descriptive statistic of SPSS software package to analyze the 
customers’ survey question. Meanwhile, the qualitative research has analyzed 
the interpreting of management and staff opinions in order to evaluate the 
performance of internal marketing strategies. 
Table 12. list of respondents participated in interview (N=7). 
Respondents 
Position role 
Interview 
type 
Date 
Interviewee A 
Waiter (front-line employee). 
Face to face 
13.03.2018 
Interviewee B
 
Waiter (front-line employee). 
Face to face
13.03.2018
Interviewee C
 
Kitchen staff (back-line 
employee). 
Face to face
14.03.2018
Interviewee D
 
Kitchen staff (back-line 
employee). 
Face to face
14.03.2018
Interviewee E
 
Kitchen staff (back-line 
employee).
Face to face
14.03.2018
Interviewee F
 
Kitchen staff (back-line 
employee).
Face to face
16.03.2018
Interviewee G
 
Manager 
Face to face
16.03.2018
The analysis of qualitative approaches was conducted by collecting data from 
the semi-structured interview with employees and management. The number of 
interviewees who engaged in the research was a total of six staffs (N=6) and 


64 
one of interviewee of the management (supervisor). The process of the 
interview took place based on agreed with interviewees upon schedule. Table 
12 above illustrates the list of employees and management who participated in 
the interview.

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