Baby face qualitative Evaluation

Evaluation methods 
Wilder collaborated with staff at PATNC to plan the evaluation, select sites to participate and 
develop questions and protocols for the parent focus groups and staff phone interviews. Nineteen 
of the original 20 Baby FACE sites participated in the qualitative evaluation. One was not part of 
the quantitative evaluation due to having previously and continuously provided the PAT model.

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Baby FACE 
Wilder Research, January 2015 
 
Qualitative Evaluation 
2 
Phone interviews with staff 
Wilder conducted phone interviews with supervisors and parent educators at 18 sites about their 
experiences implementing the program and their observations of impacts for families. Wilder 
survey interviewers made up to 30 calls to schedule interviews, leaving up to 8 voice messages. Due 
to an initially low response rate from supervisors, the program director at PATNC emailed 
supervisors two weeks prior to the end of interviewing to encourage them to respond. Despite these 
efforts, staff at one site still did not respond.
A total of 44 interviews were completed in September and October 2014:

31 parent educators – 94% response rate 

13 supervisors – 76% response rate 
Most of the parent educators and supervisors interviewed had been part of the Baby FACE program for 
3.7 years – since early 2011 – though a few had recently joined the program just 3-6 months prior 
to participating in the interview. On average, parent educators had slightly longer tenures with the 
program than supervisors (3.2 vs. 2.8 years). Supervisors may have had a lower response rate to the 
interviews because they have larger roles within the schools (many as principals or superintendents) or 
because they are newer to their Baby FACE position and felt they had less information to share.