Baby face qualitative Evaluation

 
 

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Baby FACE 
Wilder Research, January 2015 
 
Qualitative Evaluation 
5 
2. 
Description of focus group participants (continued) 
 Number 
Percent 
Education
 
Less than a high school diploma 
15 
17% 
High school or GED 
30 
33% 
Some college 
8 
31% 
2-year degree or technical college
8 
9% 
College degree (BA, BS) 
4 
4% 
Post-graduate work or professional school
5 
6% 
Employment
 
Stay-at-home parent 
38 
42% 
Working full time 
20 
22% 
Working part time 
10 
11% 
Unemployed, seeking work 
11 
12% 
On medical (maternity) leave, but will be returning to work 
4 
4% 
Other 7 
8% 
Marital status 
 
 
Currently married or living with partner 
62 
70% 
Single or divorced, not living with partner 
17 
19% 
In a relationship, not living together 
10 
11% 
Note:  
Not all focus group participants answered all questions, so counts may not equal 90. Percentages may not total 100% due to rounding.
Limitations
Parents that participated in the focus group were chosen because they were engaged with the 
program. As such, opinions of those parents that were dissatisfied or chose not to engage with 
the program are not reflected. However, since the research was aimed at understanding high 
quality implementation, this approach was intentional.
Quantitative data on child outcomes were not available for this report, so we could not analyze staff 
feedback data based on whether a site had a positive or neutral impact on child outcomes. Therefore, 
outreach and implementation strategies that were most successful are based on subjective staff 
opinions and self-report. Staff were thoughtful and reflective, however, and feedback was rich 
and thorough.
Though counts of staff feedback are noted in the report, given the interview questions were almost 
entirely open-ended, it is not possible to know the true prevalence with which a strategy was successful 
or challenge. Staff who did not mentioned specific issues may have experienced them, but did not 
mentioned them during the interview simply because they were not top of mind on that given day.

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