Baby face qualitative Evaluation

 
Baby FACE 
Wilder Research, January 2015 
 
Qualitative Evaluation 
6 
Overarching successful implementation 
strategies and challenges
Parent educators and supervisors were asked a series of questions about their most successful 
strategies and challenges to getting families to enroll, keeping families actively participating in 
home visits, and conducting home visits. Program staff mentioned a number of successes and 
challenges across all three of these topic areas. Rather than continually repeating these same 
strategies and challenges, they are presented in detail in this section.
Successful strategies 
Incentives 
Staff in 15 sites (19 parent educators and 10 supervisors) mentioned the role of incentives in 
recruiting and enrolling families, keeping them actively participating in the home visits, and 
encouraging families to attend Family Circle. Some gave out an incentive just for enrolling, such as 
gift cards. Programs also reached out to families by telling them about the books they would receive 
throughout their participation, both in the mail through the Dolly Parton Imagination Library and at 
the home visits. To keep families actively participating, many provided basic needs items donated 
through organizations such as National Relief Charities and local organizations, both at home visits 
and Family Circle events as incentives for families that kept their scheduled home visits and attended 
Family Circle events. Baby FACE staff noted that the promise of these items enticed some people 
to enroll, while ongoing receipt of incentives kept some people participating.
I guess the incentives that we have for the families. We give out diapers for the home visits that 
they actually do meet. The lotion, bibs - things that the parents really need. The books they get. 
They like the books. 
They wanted to [enroll in the program], because they knew that [other participants] got the books. 
In other schools, they are not doing that. 
I think one of the things that helped was the gift cards that were offered for families to participate 
in the program. 
Meaningful incentives. Sometimes [the program] gets donations that are ridiculous. Meaningful 
means empowering parents to go back to school, go to workshops, helping with food-based 
articles. 
I would say incentives. The way I run my program, each family is required to do two home visits, 
two activities - if they do one home visit and do the completed parent page, they get Pampers.
Parents also noted how incentives played a role in their interest in joining the program and their 
continued appreciation for necessary household items and books. The household items met 

---