Consumer To Business e-commerce Presentation

World’s Online Population

World’s Home Online Population Top 30 Countries

World’s Home Online Population Top 30 Countries cont.

World’s Online Gender Distribution

Race Does Matter

• US Department of Commerce found:
• A child in a low-income White family is three times more likely to have web access than a low-income Black child and four times more likely than a low-income Hispanic family

Race (cont.)

Income

• The average online household annual income is 50% higher than average nonuser

Age

• 65% of those under age 30 have internet access.
• Age 18 to 30 age group is the most active online users.
• By 2004 almost 91% of this group will be online

Age –The Senior Years

• 87% of those 65 and over do not have internet access
• Seniors that are active on the Internet spend more time online
• Adults 55 and older represent the fastest growing group of Internet users
• Ages 45-64 years old is one of the most desired Internet markets