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Cross Cultural Communication Theory and Practice PDFDrive (1)
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References
Bennett, M. (1998) Basic Concepts of Intercultural Communication (London: Nicholas Brealey Publishing). Lewis, R. (2011) When Cultures Collide, 3rd edn (London: Nicholas Brealey Publishing). Mole, J. (2003) Mind Your Manners, 3rd edn (London: Nicholas Brealey Publishing). Trompenaars, F. with Hampden- Turner, C. (2012) Riding the Waves of Culture: Understanding Cultural Diversity in Business, 3rd edn (London: Nicholas Brealey Publishing). Further reading Adler, N. (1997) International Dimensions of Organizational Behaviour, 3rd edn (Cincinnati: South- Western College Press). Bennett, M. (1993) ‘Towards Ethnorelativism: A Developmental Model of Intercultural Sensitivity’ in M. Paige (ed.), Education for the Intercultural Experience (Yarmouth, ME: Intercultural Press). Magala, S. (1995) Cross- Cultural Competence (London: Routledge). Mead, R. (1994) International Management: Cross- Cultural Dimensions (Oxford: Blackwell). Mole, J. (1991) When in Rome … A Business Guide to Cultures and Customs in Twelve European Nations (New York: AMACOM). Richmond, Y. (1992) From Nyet to Da: Understanding the Russians (Yarmouth, ME: Intercultural Press). Storti, C. (1990) The Art of Crossing Cultures (Yarmouth, ME: Intercultural Press). Trompenaars, F. (2007) The Whirlwind: Connecting People and Organisations in a Culture of Innovation (Oxford: The Infinite Ideas Company Ltd.). Trompenaars, F. with Hampden- Turner, C. (2010) Riding the Waves of Innovation: Harness the Power of Global Culture to Drive Creativity and Growth (London: Nicholas Brealey Publishing). Victor, D. (1991) International Business Communication (New York: HarperCollins). • • 62 4 The International Use of English It can be argued that English has been called a world language for over 150 years, having enjoyed a dramatic growth from its early origins and influ- ences. These included the Anglo- Saxons of Northern Europe, the Vikings and the Norman French, whose language was itself heavily derived from Latin. However, at the time of Shakespeare, there were only five million people who spoke English. In subsequent centuries, English has been influ- enced by ‘borrowings’ from other languages, consisting of words and phrases brought back from the countries of the Empire and by large- scale immigra- tion into the UK itself. English is now well established in international organizations, such as the UN, where, along with French, Russian, Spanish, Chinese and Arabic, it is one of the official languages. The Organization of the Petroleum Exporting Countries (OPEC), the North American Free Trade Agreement (NAFTA), the academic world, popular music and culture, and increasingly international business in the globalized economy also use English as the main means of communication. In the world of science, 62 Summary The current position of English in the world Lingua franca Advantages of English as an international language Disadvantages of English as an international language Artificial languages Opposition to choice of English Variations of English Off- shore English Rivals to English The decline in language teaching in the UK The future of English as the international language The International Use of English 63 papers are often first published in English before being reproduced in the author’s mother tongue. Download 1.51 Mb. Do'stlaringiz bilan baham: |
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