Directorate of distance education master of business administration


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HR Management-230113

Behavior Modeling Method
 
This method involves emulation of behavior from a reference 
group or a role model whose behavior is shown live before the trainees 
or by using videotapes or Compact discs (VCD).  The method entails 
recording and producing events or situations with clear descriptions in 
order to cover certain subjects.  The footage could be viewed, reviewed 
and discussed to enhance learning quality. The advantages of using this 
method are many. Many events and discussions can be put on one tape 
or CD. It is a handy method for small firms that cannot afford more 
expensive approaches. It is particularly helpful for first-line supervisors. 
Observing a powerful model in the audiovisual form could help learn 
activities like mediating during conflict situations, handling customer 
complaints and grievances.  The challenges involved in using the method 
include the high level costs of one-time production in the initial stage.  
Moreover, projectors and other expensive gadgets would be required 
along with continuous power supply. 

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