Draft National Tourism Policy 2022 12 th


  Crisis Management and Communication Plan


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Draft National Tourism Policy 2022 Final July 12

9.6. 
Crisis Management and Communication Plan 


Page 47 of 96 
In order to ensure adequate safety for tourists, in case of disasters or natural 
calamities, adequate contingent plan for disaster management will be put in place. 
An effective communication plan will also be put in place as part of the crisis 
management plan.
9.7. 
Survey, Assessment and Ranking of destinations
9.7.1. Ranking to foster competitiveness amongst States
The Ministry of Tourism will carry out an annual survey of major tourist destinations 
to assess the status of cleanliness, hygiene, safety and public convenience. All tourist 
attractions and other tourist hot spots in the selected destinations will be covered. 
The key objective of survey, assessment and ranking will be to foster competitiveness 
and encourage States to work proactively towards improving cleanliness at tourism 
destinations. It will be implemented as a capacity development exercise to 
encourage mutual learning among all states and to provide support in implementing 
measures for improving cleanliness, hygiene and public conveniences.
9.7.2. Ranking to be done through professional agencies
The ranking exercise will be carried out with professional support and through 
independent experts from various Institutions both Government and Private. The 
Ministry of tourism will provide necessary training to the officials and other 
stakeholders and handhold the States for their participation in the exercise. Based 
on the assessment, plans and remedial measures for improving the standards will be 
worked in partnership with States and Local Government and other stakeholders.
9.8. 
Responsible Traveller Campaign
Apart from “Atithi Devo Bhava” campaign for the residents, the Ministry of Tourism 
will also strengthen “Responsible Traveller” campaign make the visitors aware about 
their responsibility to keep the destination clean and follow other responsible travel 
practices. 

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