Draft National Tourism Policy 2022 12 th

partner with a Master Developer for developing and managing the STZ. In order to 
attract large scale private investment, the Ministry of Tourism will provide support 
for developing basic support infrastructure and the State Government will provide 
land and other incentives for attracting the private players.
11.7. 
Smart Tourism Destinations
11.7.1. Definition of Smart Tourism Destinations
The Policy adopts the definition of smart tourism as “a destination facilitating access 
to tourism and hospitality products, services, spaces and experiences through ICT-
based innovative solutions, making tourism sustainable and accessible, and fully 
leveraging their cultural heritage and creativity.” 
11.7.2. Digital innovations and benefits to tourism destination
The Policy recognises that digital innovation in tourism destinations can lead to:

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(i). 
New business opportunities, through the implementation of innovative 
business models and ecosystems,
(ii). Better destination management, in terms of increased management capacity 
of flows, infrastructures, transport systems and services using data and 
information.
(iii). Better visitor experiences, through the provision of customised experiences, 
the development of new tourism products and services also based on visitors’ 
feedback.
11.7.3. Developing Smart Tourism Destinations
The Policy through National Mission on Digital Tourism and Tourism MSMEs and 
other initiatives will work towards creating right conditions for the digital 
transformation of the tourism ecosystem for developing Smart Tourism 
Destinations: 
(i). 
Create regulatory frameworks that encourage innovation and strengthen 
SMEs’ capacity development through accelerators and mentoring 
opportunities,
(ii). Encourage uptake and investments in new digital technologies by tourism 
businesses, making them more accessible to SMEs, and supporting 
investments in human resources for the management of smart initiatives, 
(iii). Encourage digital business model and ecosystems, supporting access to digital 
infrastructure, public-private partnerships 
and knowledge sharing 
mechanisms,