What they do is read the headline.
Around 80-85% of people will read headlines, while only about 20% will read the actual article.
1. Direct headline
A direct headline clearly states the purpose of an article. It usually involves facts in the article to summarize the overall idea. Readers know exactly what they are going to read or see when you use a direct headline.
Example: "15 Puppy Pictures To Cheer You Up"
2. Indirect headline
An indirect headline takes a subtle approach by hinting at the main point of an article. Since it doesn't directly state the key idea, it targets a reader's curiosity to discover what the article is about.
Example: "Shoe company floats on in 2021"
3. News headlines
News headlines make important announcements about a company or its products. Journalists often use these types of headlines in news articles to efficiently share recent information with the public.
Example: "Beach Cove Taffy Announces New Location Near Myrtle Beach"
4. How-to headline
This type of headline teaches readers ways to learn a new skill or solve a problem through an outline of steps. To write a how-to headline, writers start with the phrase "how to," followed by the action they want their readers to learn. It also helps highlight why that particular article might benefit them.
Example: "How To Drive in a Foreign Country Like a Local"
5. Question headline
A question headline poses a question to readers with the intention of providing the answer within the article. These tend to be topics consumers may be interested in regarding a company's products or brand.
Example: "Do You Know Which of Our Vegetables Has the Most Vitamins?"
Related: Content Marketing Basics: What Is Content Marketing and How To Do It
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