First chapter summary

Example: "Best Cities To Live in After College"


12. Two-part headline
A two-part headline uses a punctuation mark, such as a colon, em dash or parentheses to combine two ideas. Usually, both parts of these headlines can stand alone, but together, they increase the chances of capturing a reader's attention.


Example: "Why Word-of-Mouth Advertising Can Increase Sales: The Five Key Steps"


13. Relational headlines
Relational headlines connect a reader to the subject of an article by using second-person language. Relating the topic to the reader helps them become interested in reading and discovering how this article can help them.


Example: "Here's How You Could Make $1,000 From Your Couch"
14. Location-specific headline
Location-specific headlines attract readers by making them feel included in knowledge only a select group of people would know. These headlines focus on something that people in a particular area share in common.


Example: "12 Things Anyone Who Lives in Seattle Knows To Be True"


15. Challenging belief headline
A challenging belief headline convinces individuals to read by using a reverse psychology technique. Usually, these headlines begin with, "You won't believe..." which often makes viewers want to read an article to see whether it actually surprised them.


Example: "You Won't Believe How Celebrities Are Losing Belly Fat"


Related: How To Write an Editorial in Five Steps (Including Tips for Writing a Killer One)
16. Confrontational headline
Confrontational headlines are persuasive, as they attract people who either agree with the headline or have opposing opinions. Posing a controversial stance can entice individuals to read and see whether the article changed or enforced their existing opinions.