Introduction to event
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EVENT MANAGEMENT
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- 3.1 INTRODUCTION
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TERMINAL QUESTIONS 1. Discuss the various phases involved in planning of event. 2. Elaborate the various aspects involved in preparing a Blue print of functional area Event Management HM-402 Uttarakhand Open University 41 UNIT: 03 DIFFERENT ASPECTS OF EVENT MANAGEMENT Structure 3.1 Introduction 3.2 Objectives 3.3 Stage Manager 3.3.1 Responsibilities of Stage Manager 3.3.2 Stage Manager Duties: Live Events 3.4 Brand Management 3.4.1 Determinants of Brand Management 3.4.2 Components of Brand Value 3.4.3 Designing Brand Strategy 3.5 Budgeting in Event Management 3.5.1 Budget Management 3.5. 2 Criteria in Budget Development 3.5.3 Budget control 3.6 Leadership 3.6.1 Leadership skills 3.6.2 Qualities of Leaders 3.7 Success of the Event 3.7.1 Understanding Key Performance Areas 3.7.2 Scope of KPIs 3.7.3 Event Feedback 3.7.3.1 Methods 3.8 Summary 3.9 Glossary 3.10 Bibliography 3.11 Suggested Readings 3.12 Terminal questions 3.1 INTRODUCTION Event management is the process by which events are defined, planned, monitored, controlled and delivered such that the agreed benefits are realised. Events are unique transient endeavours undertaken to achieve a desired outcome. Successful event management has several significant characteristics. To understand the value of event management, it is necessary to understand the fundamental nature of a event, the core characteristics of event management processes, how success is evaluated, the roles, responsibilities, and activities of a event manager and the expertise required; and the context in which event s are performed. All these aspects shall be discussed in this unit. Events bring about change, innovation, creativity and event management is recognised as the most efficient way of managing such change. To ensure a |
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