Introduction to event

2.21
TERMINAL QUESTIONS 
1. Discuss the various phases involved in planning of event. 
2. Elaborate the various aspects involved in preparing a Blue print of functional 
area

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Event Management HM-402 
Uttarakhand Open University 
41 
 
UNIT: 03

DIFFERENT ASPECTS OF EVENT 
MANAGEMENT
 
Structure 
3.1
Introduction 
3.2
Objectives 
3.3
Stage Manager
3.3.1 Responsibilities of Stage Manager
3.3.2 Stage Manager Duties: Live Events
3.4
Brand Management 
3.4.1 Determinants of Brand Management 
3.4.2 Components of Brand Value 
3.4.3 Designing Brand Strategy 
3.5
Budgeting in Event Management 
3.5.1 Budget Management
3.5. 2 Criteria in Budget Development
3.5.3 Budget control
3.6
Leadership
3.6.1 Leadership skills
3.6.2 Qualities of Leaders
3.7
Success of the Event
3.7.1 Understanding Key Performance Areas
3.7.2 Scope of KPIs 
3.7.3 Event Feedback 
3.7.3.1 Methods 
3.8
Summary 
3.9
Glossary 
3.10 Bibliography 
3.11 
Suggested Readings 
3.12 Terminal questions 
 3.1 INTRODUCTION 
Event management is the process by which events are defined, planned, monitored, 
controlled and delivered such that the agreed benefits are realised. Events are unique 
transient endeavours undertaken to achieve a desired outcome. Successful event 
management has several significant characteristics. To understand the value of event 
management, it is necessary to understand the fundamental nature of a event, the 
core characteristics of event management processes, how success is evaluated, the 
roles, responsibilities, and activities of a event manager and the expertise required; 
and the context in which event s are performed. All these aspects shall be discussed 
in this unit. 
Events bring about change, innovation, creativity and event management is 
recognised as the most efficient way of managing such change. To ensure a 

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