Microsoft Word stilistika O'UM. doc

communication load: the degree of difficulty of a message, as measured by the ratio 
between the number of units of information and the number of formal units (i.e. 
words). An overloaded message can be made easier by the controlled addition of
REDUNDANCY
, which makes the ratio smaller. 
 
connotation, conriotative meaning: that aspect of meaning which concerns the 
emotional attitude of the author and the emotional
RESPONSE
of a receptor. It can be 
good or bad, strong or weak; words with very strong connotations, either good or 
bad. often become
TABOO
.
constituent part: same as
COMPONENT 
;
I
) 
 
consumer language: that range of vocabulary, grammar, and stvle which a person 
can understand when he hears or reads it; more extensive than
PRODUCER 
LANGUAGE
: also called passive language 
 
contemporary usage: that form of language which is used in the present dav; 
opposed both to
ARCHAISM
and
NEOLOGISM
 
context: the total setting in which a word is used, including the
CULTURAL CONTEXT 
and the linguistic context, which in turn consists of the
SYNTACTIC CONTEXT
and the 
SEMOTACTIC CONTEXT
. One function of the context is to select for each word the 
single appropriate meaning, and so to avoid ambiguity in a discourse, contextual 
conditioning: the placing in the context of information which is needed to make the 
meaning clear to a receptor, Tvpicallv, it involves making explicit something which 
is implicit in the original message as bv the use of classifiers. 
 

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contextual consistency: the quality which results from translating a source language 
word by that expression in the receptor language which best fits each context rather 
than by the same expression in all contexts (which is called
VERBAL CONSISTENCY
) ; 
one aspect of
DYNAMIC EQUIVALENCE 
contrastive component: see
DIAGNOSTIC 
COMPONENT