Microsoft Word stilistika O'UM. doc

communication load: the degree of difficulty of a message, as measured by 
the ratio between the number of units of information and the number of formal units 
(i.e. words). An overloaded message can be made easier by the controlled addition of 
redundancy, which makes the ratio smaller. 
connotation, conriotative meaning: that aspect of meaning which concerns 
the emotional attitude of the author and the emotional response of a receptor. It can 
be good or bad, strong or weak; words with very strong connotations, either good or 
bad. often become taboo. constituent part: same as component ;i) 

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consumer language: that range of vocabulary, grammar, and stvle which a 
person can understand when he hears or reads it; more extensive than producer 
language : also called passive language 
contemporary usage: that form of language which is used in the present day; 
opposed both to archaism and neologism 
context: the total setting in which a word is used, including the cultural context 
and the linguistic context, which in turn consists of the syntactic context and the 
semotactic context. One function of the context is to select for each word the single 
appropriate meaning, and so to avoid ambiguity in a discourse, contextual 
conditioning: the placing in the context of information which is needed to make the 
meaning clear to a receptor, Tvpicallv, it involves making explicit something which 
is implicit in the original message as bv the use of classifiers. 
contextual consistency: the quality which results from translating a source 
language word by that expression in the receptor language which best fits each 
context rather than by the same expression in all contexts (which is called verbal 
consistency) ; one aspect of dynamic equivalence contrastive component: see 
diagnostic component