O„zbekiston respublikasi oliy va o„rta maxsus ta‟lim vazirligi toshkent davlat iqtisodiyot universiteti sh. D. Ergashxodjaeva


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Innovatsion marketing. Sh.D.Ergashxodjaeva. Darslik. 2019

product...........................................................................................

43

3.1.

Innovative risk assessment.................................................................

43

3.2.

Analysis of innovation success (progress) and manufacturing







process................................................................................................

49

3.3.

Quality strategy................................................................................

55




Questions for control and discussion

59

Chapter 4

Pricing for innovative product....................................................

60

4.1.

Pricing and its stages ........................................................................

60

4.2.

Price for innovative product..............................................................

63

4.3.

Optimal pricing for innovative product..............................................

65

4.4.

Innovative risks, pricing structure for innovation and pricing analysis.

70




Questions for control and discussion

72

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