O„zbekiston respublikasi oliy va o„rta maxsus ta‟lim vazirligi toshkent davlat iqtisodiyot universiteti sh. D. Ergashxodjaeva

Chapter 5 Theory of brand concept in the system of innovative marketing.......................................................................................... ₇₃

1. 
   Methodological approach to branding is as a new stage of
   

competitive advantage development in an enterprise. ₇₃

2. 
   Methodology of target audience segmentation ₇₆
   
3. 
   Mechanism of brand development ₇₉
   

Questions for control and discussion ₈₃

Chapter 6 Conceptual aspects of strategic development of internet

	marketing are as a vital part of innovative marketing.....................	84
6.1.	The role of internet technologies in the innovations management..........................................................................................
		84
6.2.	Ensuring the optimal integration of traditional and electronic innovative marketing ..........................................................................
		87
6.3.	Internet impact on life cycle of a product............................................	90
6.4.	Internet usage in the producing of new products.................................	95
6.5.	Internet usage in the development of service sphere............................	99
	Questions for control and discussion	104