O„zbekiston respublikasi oliy va o„rta maxsus ta‟lim vazirligi toshkent davlat iqtisodiyot universiteti sh. D. Ergashxodjaeva

8-BOB	INNOVATSIYALAR BOZORIGA KIRISHDA MARKETING
	MODELINING AMALIY JIHATLARI............................................	120
8.1.	Innovatsiya bozoriga kirishda marketing modelining tuzilishi..............	120
8.2.	Innovatsion salohiyatni va innovatsion faollikni baholash.....................	123
8.3.	Gedonizm nazariyasi doirasida marketing innovatsiyalari.....................	127
8.4.	Innovatsiyalarni joriy qilishda iste‘molchilar xulq-atvorini

boshqarish 133

	Nazorat va mulohaza uchun savollar....................................................	136
9-BOB	INNOVATSION MAHSULOTLARNI ISTE‟MOLCHILARGA ETKAZISH BO„YICHA QAROR QABUL QILISH........................
		137
9.1.	Innovatsion mahsulotlarni siljitish usullari............................	137
9.2.	Iste‘moli tovarlari bozorida innovatsiyalarni siljitish kanallari..............	145
9.3.	Innovatsiyalarni siljitishda iste‘molchilar bilan shaxsiy muloqot.........	152
9.4.	Reklama va uning samaradorligi tahlili.........................................	153
	Nazorat va mulohaza uchun savollar....................................................	156
	“INNOVATSION MARKETING” FANIDAN TESTLAR..............	157
	ATAMALAR LUG‟ATI.......................................................................	183
	FOYDALANILGAN ADABIYOTLAR RO„YXATI.......................	187

CONTENTS Introduction 10

Chapter

1

Theoretical foundations of marketing on the conditions of innovative development of economy ₁₃

1.1. Theoretical foundations of innovations management ₁₃
1.2. Problems of innovative development.................................................. ₁₇
1.3. The system of new approaches to marketing ₂₀
Questions for control and discussion ₂₃

Chapter 2 Innovative marketing is as a means of enhancing the business entities performance...................................................................... ₂₄

2.1. Specific features of innovative marketing.......................................... ₂₄

2. 
   Organization of providing the innovative services is as a vital part of innovative marketing......................................................................... ₂₈
   
3. 
   Formation of innovative marketing technologies in today‘s
   

	competitive environment ...................................................................	33
	Questions for control and discussion	42
Chapter 3	The process of creation, evaluation and positioning of a new