O„zbekiston respublikasi oliy va o„rta maxsus ta‟lim vazirligi toshkent davlat iqtisodiyot universiteti sh. D. Ergashxodjaeva

BOB INNOVATSION MAHSULOTLARGA NARXNI SHAKLLANISHI............................................................................... 60

4.1. Narx shakllanishi va uning bosqichlari............................................ 60

2. 
   Innovatsion mahsulotlar narxi 63
   
3. 
   Innovatsion mahsulotga optimal narx belgilash 65
   
4. 
   Innovatsion risklar, innovatsiyalar narxi tuzilishi va narx shakllanishi tahlili 70
   

Nazorat va mulohaza uchun savollar.................................................... 72

3. 
   BOB INNOVATSION MARKETING TIZIMIDA BRENDING NAZARIYASI KONSEPSIYASI.................................................... 73
   
   1. 
      Brendingga metodologik yondashuv – korxonaning raqobatli ustunligini rivojlantirishning yangi bosqichi sifatida. 73
      
   2. 
      Maqsadli auditoriyani segmentlash uslubiyoti 76
      
   3. 
      Brendni shakllantirish mexanizmini ishlab chiqish 79
      

Nazorat va mulohaza uchun savollar. 83

3. 
   BOB INTERNET MARKETINGNING KONSEPTUTSAL STRATEGIK RIVOJLANISH JIHATLARI – INNOVATSION MARKETINGNING TARKIBIY QISMI SIFATIDA..................... 84
   
   1. 
      Innovatsiyalarni boshqarishda internet texnologiyalarining o‗rni va roli 84
      
   2. 
      An‘anaviy va elektron innovatsion marketingning oqilona uyg‗unlashuvini ta‘minlash................................................................ 87
      
   3. 
      Internetning tovarni hayotiylik davriga ta‘siri 90
      

6.4.	Internet vositalaridan yangi tovarlar ishlab chiqarishda
	foydalanish...........................................................................................	95
6.5.	Internet vositalaridan xizmat ko’rsatish sohasini rivojlantirishda
	foydalanish..............................................................................................	99
	Nazorat va mulohaza uchun savollar....................................................	104