The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible pdfdrive com

Your Mind Can Appreciate in Value. Read, listen to audio programs, attend
seminars and courses, and never forget that the most valuable asset you will ever
have is your mind.
But your mind can be made to appreciate in value. If you purchase a car, it
begins to depreciate, to lose its value as soon as you drive it off the dealer’s lot.
If you buy any kind of physical object, it begins to deteriorate immediately. You
can increase the value of your mind by continually feeding it new information
that you can use to get better results.
Increase Your Value. Each person starts off in life with a limited amount of
practical knowledge that he can use for the benefit of other people. As you learn,
you become more valuable. The more knowledge you acquire that can be
applied to practical purposes, the greater will be your rewards and the more you
will be paid.
As you go through life, gaining additional experience, reading more books,
and upgrading your skills, your knowledge grows and your rewards in life
increase. As you move forward in the line of life, toward the success that is
possible for you, the law of cause and effect applies.
In success, the law of cause and effect is summarized by “learn and do.”
Every time you learn and practice something new, you move ahead in the line.
When you stop learning and doing, you stop moving forward. When you once
more start learning and applying what you’ve learned, you start moving forward
again. The more you learn and do, the faster you move toward the front of the
line.
Keep Filling Your Bucket. Imagine that your current quantity of knowledge
and skill is like water in a bucket. The water level determines your income.
When you start off in life, your bucket has very little knowledge and skill in it.
Your results and rewards are minimal as well. As you increase your level of
knowledge and skill, your bucket gets fuller. Your level of rewards and
recognition increases. Over the years, your bucket gets fuller, this level
increases, and your income goes up.
But here’s the problem. There is a hole in this bucket. If at any time you stop
learning and practicing new skills or adding new knowledge and ideas, you do
not stay in the same place. Your “water level” drops. You actually begin to fall

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not stay in the same place. Your “water level” drops. You actually begin to fall
back in the line of life. People start to pass you. If you do not continually
upgrade your knowledge and skill, you lose your edge. Your current knowledge
and skill become increasingly obsolete and of less value.