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Top 10 Augmented Reality Cases in Marketing
What is Augmented Reality,
and what can it do for my brand?
Immersive technologies include not only AR but also Virtual Reality and Mixed
Reality. While this paper mainly focuses on WebAR for eCommerce, you can
get in-depth knowledge about other technologies
in our white paper
“A Step By
Step Introduction to AR Marketing.”
Virtual Reality
The simulated reality that allows the user to
navigate in photorealistic
environments in real-time, interacting with the objects present in them.
Requires the use of
VR headsets.
Mixed Reality
It
combines the real and virtual world, where physical and digital objects
In the current marketing scenario, phygital and
immersive experiences are
the new trend in the field, taking
the perks from the virtual experiences like
immediacy, engagement, speed, and the chance to keep in touch with the
potential buyer and the brand in a real-life environment.
Augmented Reality, in particular, has proven to be a fantastic way to get in
touch with a new generation — primarily Millennials and Generation Z — of
hyper-connected and demanding consumers
looking to meet their needs
primarily online.
