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Effective strategies for optimizing the services marketing of Shahrazad restaurant OY
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- 3.1 Qualitative single- Case study
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METHODOLOGY Methodology and methods will be part of this study and the foundation on the findings of the research processes and empirical study. The methodology has been used in this study to demonstrate the research approach, and it brings into fore data collection which includes a survey questionnaire, interviews, then data analyzing methods which comprise quantitative, qualitative, and mixed methods. Finally, reliability and validity of quantitative and qualitative methods which justified in details. 3.1 Qualitative single- Case study Boris et al. (2011, 256) define the case study is an experimental study of quantitative research that investigates a contemporary phenomenon in the real- life context and used multiple sources of evidence to identify the boundaries between phenomenon and natural context. In agreement with Daymon et al. (2011), the case study is used to increase knowledge about contemporary or historical events and examines the process of holistic explanations of multiple aspects, influence, communication events, and processes, and how those factors are related to each other within the practical context. Bryman et al. (2015, 70) categorize case study into different types of cases which are including: • The critical case is a better understanding of the circumstance in the philosophy of the specified hypothesis. • The revelatory case is where an investigator could make observation and analyzation of the phenomenon which is probably inaccessible to scientific investigation. • The reprehensive or typical case which strives to explore a case that represents every day. • The longitudinal is related to who a situation change over time. 27 Daymon et al. (2011, 119) split the designing of case study research into a single case study and collective or multiple case study. The single case study is carried out a deep exploration of particular phenomenon where a researcher could investigate in-depth at the single purpose for short or long time, whereas multiple cases are used to utilize from more than two case studies which allow recognizing special features by exploring the contrast between cases and similarities (Daymon et al., 2011, 119). The single case study is a useful tacit information and sources where enable a researcher to obtain the permission for collecting data through interviewing, document and archives reviewing, and observation which is relevant to Download 1.33 Mb. Do'stlaringiz bilan baham: |
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