6. Choosing a sales platform
142
I discussed earlier different ways to provide value, and
you might have a few ideas
in mind. Which sales platform(s) will best facilitate those ideas?
Personally, I’ve had the best experience with a custom dropshipping
website paired with ecommerce software like Shopify. It gives you
a ton of control, makes it easy to sell, and increases your profit
margins. It also gives you more opportunities to brand yourself,
retain customers, and market your store.
While you can switch to another dropshipping platform rather easily, there’s one
thing to bear in mind. If you start out on Amazon or
eBay and want to move to a
dropshipping website of your own, you’ll have no way to relocate your customer
base to your own site. Your positive reviews and customer
experiences will be
confined to that platform.
Regardless of which platform you opt for, you’ll need to think about branding and
digital marketing. You can have the best products and still fall short if you don’t
have a memorable brand. The good news is that
with a little bit of know-how, you
can create an amazing brand that will help your business stand head and shoulders
above your competition.
7. Branding
144
So far, you’ve started to build the foundation of your business. I’ve gone over a lot
of
the brass tacks, from niche selection to incorporation. You’ve come a long way,
but there’s still some important steps ahead.
Even though I’ve talked about building your business, a business isn’t truly a
complete business without a unique identity.
That’s
where branding comes in
.
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