Core Textbook Proposal: Reviewers’ Questionnaire

3) Where do you feel there is a gap for new or better texts to meet student needs.



Books need to address the dynamic nature of market’s competitive intensity and the environment’s hostility (global financial crisis). More real business examples should be provided and reference to the Chinese economy has to be made (it is a world leading economy these days – even better from US economy). Organisational resilience (in all business aspects) should also be outlined.




Part 2 – The Current Edition

3. 
   How familiar are you with the current edition of this textbook: (B & C)
   

a) I adopt the book as the sole book for the course

b) I recommend the book as one of a few books used for the course
c) I include the book on the course reading list
d) I have read the book but do not mention it to my students
e) I have never encountered the book before

4. 
   Thinking of the most relevant course that the current edition of this textbook maps on to, fill out the table below with specific comments.
   

Chapter	What are this chapter’s greatest strengths?	What are the weaknesses of the chapter, and how can they be improved?	Please rate this chapter out of 5 (5 = excellent)	Is this a topic you cover in your teaching?