Entrepreneurship

particularly in making 
decisions

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Extension support for developing entrepreneurial capacity 
119
 
Creating this shared culture must be matched by 
a  freer  economy.  Economic  and  financial  policies  that 
support state control of marketing will frustrate efforts to 
encourage entrepreneurial behaviour.
CHaRaCTERISTICS of agENCIES 
SUPPoRTINg ENTREPRENEURIal CUlTURE
•  Creates and reinforces a strong sense 
of ownership among all members of the 
organisation.
•  Encourages staff to take control in exercising 
tasks.
•  Tolerates uncertainty and ambiguity and not too 
controlling in setting targets and guidelines for 
behaviour.
•  Encourages individuals to be committed to 
pursuing goals effectively.
•  Sees that rewards and evaluations are closely 
linked to customer feedback and to credibility 
with stakeholders.
•  Allows individuals to make mistakes, but with 
strong support for learning from them.
•  Encourages and rewards direct learning from 
stakeholders, particularly learning that reduces 
costs.
•  Facilitates action-oriented ‘enterprise’ learning 
methods relevant to the business.
•  Avoids overly strict demarcations between jobs 
and systems; allows some overlap as a basis for 
learning and developing understanding.
•  Encourages strategic thinking at all levels as