Introduction to event

1.8 ROLE OF CREATIVITY
Creativity is marked by the ability to create, bring into existence, to invent into a new 
form, to produce through imaginative skill, to make to bring into existence 
something new. Creativity is not ability to create out of nothing , but the ability to 
generate new ideas by combining, changing, or reapplying existing ideas 

---

 
Event Management HM-402 
Uttarakhand Open University 
9 
Creativity is also an attitude, the ability to accept change and newness, a willingness 
to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the 
good, while looking for ways to improve it, we are socialized into accepting only a 
small number of permissible or normal things 
Creative in event management helps companies by opening up new opportunities for 
problem solving and growth that more conventional methods would not allow for. 
New perspectives on problems from a creative approach can lead to new and perhaps 
previously unheard-of solutions. 
There are many advantages to creativity among managers in an event management 
company. Some of these are listed below: 

Achieving growth 

Mentoring teams in the workplace 

Finding unlikely perspectives within the business 
Each of the advantages of creative managerial skills and their applications to 
business are listed below:
a. Achieving Goals and Growth: When Event managers approach goals from 
a creative point of view, they gain the ability to reach goals more easily. A 
creative manager sees unique paths to reach these goals. Whether it is how to 
increase profit or expand product offerings, the creative manager has the 
ability to map out a path to reach new levels of success that other managers 
within the company can‘t see. 
b. Fostering a Positive Workplace Mentality: As companies grow and 
processes change over time, lower-level staff can often feel neglected. 
Creative managers present a number of opportunities to remedy this mindset 
by implementing non-traditional techniques and ideas to include people and 
teams into the company‘s success. 
A creative manager might suggest having employees brainstorm ideas from 
their point of view, instead of taking ideas from the top. Employees don‘t 
always have the same information as management, so seeing problems or 
innovating ideas from within could lead to new or profound ideas and 
information to help form solutions to problems. 
c. Finding Unlikely Perspectives: In order to thrive, an event management
company must grow, adapt, and create its own path to success. Creative 
managers embrace unlikely and unpopular viewpoints. Unlikely perspectives 
allow for new and exciting avenues to be revealed, which can be used 
to devise new and exciting changes to help the company thrive and grow.