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The Media Competence of the Teacher: an Innovative Approach to the Self-projection 
 
Prof. Dr. Yurii Tyunnikov, 
 Institute for Strategy of Education Development, 
 Russian Academy of Education, Moscow; 
 Sochi State University, Sovetskaya Str., 26 a, 354000, 
 
[e-mail]
 
 
Dr. Igor Kazakov,
Sochi State University, Sovetskaya Str., 26 a, 354000, 
 
[e-mail]
 
 
Dr. Marina Maznichenko, 
 Sochi State University, 
 Sovetskaya Str., 26 a, 354000,
[e-mail]
 
 
Dr. Anvar Mamadaliev, 
 International Network Center
for Fundamental and Applied Research,
Sochi, Gorkogo Str. 89 a, of. 4, 354000, 
 
[e-mail]
 
Abstract. The article reveals an innovative approach to the self-projection of media competence of the teacher 
based on its invariants. The paper identifies and describes the invariants of such competence, reflecting the typical 
ways of action of the teacher in working with professional relevant information and their corresponding groups of 
knowledge and skills. The article shows us the possibilities of self-projection technology in the formation of the 
media competence. There is proposed the innovative approach to self-projection of media competence using the 
potential invariants, which allows you to design the vocational training and professional self-development in unified 
science-based logic based on the invariants of media competence and at the same time to take into account the level 
of training of the student (zone of actual and proximal development).