Cross- cultural Communication This page intentionally left blank

284
Singapore 69, 
232
Singlish 70–1
Sinopec Group 213
situational leadership 127–8
skills transfer 110, 242, 247, 247–52
Skoda/Volkswagen 248
Skype 82
slogans (tourism) 230
small talk 25, 165, 185
smart power 227–8
‘smart sanctions’ 166
smells 94–5
smiling 91
Snyder, D.P. 210
social media 82
social responsibility 6
socialization 4
socializing 155, 174, 187
soft power 216, 226–7, 236
Somalia 221
Sony 217
South Africa 231–2
Southeast Asians 9, 39, 41, 152, 171
Southern Europeans 25, 49, 146
Soviet Union 226
space 28–9
Spain/Spanish 50, 70, 79, 90, 94, 129, 
131, 133, 150, 154, 231, 235, 253
Spanish language 10, 72–3, 79
Speak Good English Movement 70
specialization 175
specific/diffuse cultures 50

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306 Index
speed of speech 79
spoken language 78–80, 277–8
Spony, Gilles 268
Spony Profiling Model 268
sport 230, 
232–9
Standard English 72
STAR approach 16–17, 17
Starbucks 220
State Grid 213
status 50–1
Stelzer, Cita 87
stereotypes exercise 289–90
stereotyping 13–14, 145–6, 195, 263–4
Stiglitz, Joseph 215–16
Stockman, N. 184
Storti, C. 116, 121
Strait of Hormuz 220
Strauss- Kahn, Dominique 211
stress in speech 79
stress of change 112
stressors 112, 112–13
Strine 71
structured approach 177
subjective well- being 41
subsidies 220
Suez Canal 220
Sullivan, D. 247
summarizing 147
survey approaches 44, 53
swearing 80
Swedes 32, 56, 131, 133, 144, 231
Switzerland/Swiss 24, 56, 152, 199–200
symbiotic language- thought 4
symbols 41
symptoms of culture shock 113
synergy 147, 200, 251, 253
systematic organizations 54
Szaly, L. 166
taboo subjects 88, 165, 265
Taiwan/Taiwanese 40, 
227
Taoism 184–5
Tata Group 213
tax evasion 217
teaching cultural awareness 274
case studies 280
country- specific briefings 278–80
critical incident scenarios 280–2
cultural assimilator 282–3
cultural values 285–9
culture capsules 282
foreign culture questionnaires 288–9
methodology 275–6
perception exercises 290–1, 291
presentations 277–8
proverbs 285–6
simulation and role playing 283–5, 
284
stereotypes exercise 289–90
true/false exercises 286
team building 141
cultural synergy 147
main issues 147–9
meetings 149–55
requirement and challenge 142–3
roles 143–5, 
144
training 149
training methodology 156, 275
trust 145–6
technology 7, 44, 81–2, 150, 157, 178, 
212, 227, 230, 248
inappropriate 251–2
technology transfer 241–3, 255, 256–7
barriers 247, 247–52
case study 254–5
knowledge agreements 246
management contracts 246–7
risk 245–6
turnkey arrangements 246
temporal elements 23–8, 51–2, 57–8, 
247, 281, 283
territoriality 28–9
terrorism 157, 192, 219–21
texting 82
Thailand/Thais 58, 91–2, 94, 169
Thatcher, Margaret 166, 231
thought and language 3–4
Tibet 265
The Times 227
timing in speech 79–80
timing of meetings 152
TNK- BP 253–4
Toffler, Alvin viii
Tomalin, B. 7–8, 16, 83, 157–8, 262, 
269–71
tonal languages 277
Torbiorn, I. 115
Toubon, Jacques 67
touching 93
tourism 230, 
235

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Index 307
Toyota 6, 213, 247
trade barriers decline 212
trade in goods and services 241–2
trade missions 243–4
trade unions 247
Trades Union Congress 169
training 254, 260, 271
business- specific 110–11
citizenship 194, 
198–204
cognitive 279
courses 109–10, 137, 143
language 73–4, 109, 148, 189, 229, 
248–9, 276–7
leadership 135–7
methodology 111, 156, 275
negotiation 188–9
preparatory 100, 102, 106–8, 110
requirements 249
self- awareness 156
team building 149, 156
transfer of skills and knowledge 242
transformational leadership 131
translators 148, 
167–8
Triandis, H. 282
Trompenaars, Fons 4, 7, 25, 44, 47–53, 
181, 274
true/false exercises 286
trust 34, 
145–6, 
165
Tung, R. 105, 118, 129
Turner, Charles Hampden 47
turnkey arrangements 246
turn- taking 80
Twin Towers attack (9/11) 157
Twitter 81–2, 
209
UK/British 9–10, 17, 22–5, 27–9, 32–4, 
37, 49, 52, 58
communication skills 81–2, 90–1, 93–5
cultural diplomacy and nation 
branding 230, 232, 235, 237–9
cultural profiling 269
globalization 221
leadership 131, 
133
multiculturalism and diversity 192, 
194–9, 204
negotiations 164, 
172–4
selection/preparation process 103
teamworking 145, 148–51, 153–6
technology transfer 242–3, 246–8, 
253–5
UN Charter 163
uncertainty avoidance index (UAI) 
36–7, 37, 39, 53, 132, 175
unemployment 250
UN Resolution: Permanent Sovereignty 
over National Resources 253
Uniting Europe through Cultures 
(UNEC) project 88
universal grammar 3
universalism 48–9, 
53
updating of analyses 42–3
urbanization 216
Ury. W. 163, 169
USA/Americans 9–10, 21–2, 27–8, 31, 
33, 49–52
communication skills 81, 94–5
cultural diplomacy and nation 
branding 228, 230, 232
cultural profiling 265, 269
globalization 213–14, 
220
language issues 69, 71, 73
leadership 132
multiculturalism and diversity 194–5, 
200–1
negotiations 165–6, 171, 174–5
teamworking 144, 146, 148–9, 151, 
154–5
technology transfer 246
value judgments 14, 16–17
value systems 4, 30, 248
values 42, 44–5, 52–3, 237, 260, 285–9
verbal communication 78–80
Victor, D. 167
virtual meetings 157–8
Voice of America 231
volume 79
Von Clausewitz, Carl 226
Wal- Mart 210, 
213
Watson, C. 193
Welch, D. 142
Welsh 65
Western Europe 130, 133, 146, 153–4, 
214
Wharton Business School 47
what/why – why/what 
communicators 8
white Australia policy 203
Whorf, Benjamin- Lee 3

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308 Index
Wild, J. 217
Wild, K. 217
wine production 231
Women in Diplomatic Service 
Group 135
Women’s Global Leadership 
Forum 134–5
Women’s Matters Global Survey 134
word- association 267
work- life balance 50
World Bank 211, 215, 242
World Trade Organization (WTO) 163, 
209, 210, 211, 251
written communications 22, 80–1, 173
‘wu lun’ 184
Xinhua News Agency 237
Yao Ming 237
Yin, R. 280
‘young lady/old lady’ image 291
youth 237

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